Starting in mid-December 2007, the word “recession” began a steep climb in Google search and Google news – a trend that spiked on Jan. 22nd.
Are we in a “recession” at this time? That is a technical question that will continued to be debated until long after we are in a recovery.
Are we in a business “slump?” Most certainly. Should you roll up your marketing carpet and wait it out? Absolutely not.
Recessions have traditionally not been a friend of marketing — but I believe that savvy online marketers will discover that Internet marketing provides ample opportunities to prosper and profit during any slump or recession that weren’t readily available in the last slump/recession.
Why am I thanking Marketing Sherpa? Well…for the past week I have been doing research for a seminar on how to market during a recession or downturn and looking for a catchy title. Well…this morning I started reading their part 2 of their “Marketing During a Downturn” special report…and there it was in the table of contents — “What Does a Slump Mean.”
There was my title idea: “Slump Marketing” — or possibly “”Slump Marketing — Booming Profits”.
What are you doing to market through this slump? I’d love to hear your thoughts and success stories. You can submit a comment, a trackback or email at john at johnlawlor.com.
Filed under: recession marketing | Tagged: guerrilla marketing, Internet marketing, john lawlor, johnlawlor.com, marketing in recession, marketing sherpa, marketing tips, marketingsherpa.com, online marketing, recession 2008, recession marketing, slump marketing, slumpmarketing
