The key takeaway for advertisers is that the context in which an ad is served is at least as important as the ad itself. It’s no different than traditional direct marketing; the list is the most important variable in a successful campaign.
Marketing Sherpa – chart of the week
Filed under: Marketing Sherpa research, What Works When, recession marketing | Tagged: affiliate marketing, behaviorally targeted, contextually targeted, marketing sherpa, marketing sherpa chart of the week, online marketing tactics, online roi, pop-ups pop-unders, rich media ads, text-llink, website banners, What Works When | Leave a Comment »
